Presenters:
Jeremy Thornton, Schottenstein Zox and Dunn, Associate in the Intellectual Property Practice Group
Barbara Bacon, Schottenstein Zox and Dunn, Paralegal in the Intellectual Property Practice Group

Strong brands add significant value to a business. At the core of every solid brand is a unique and defensible trademark that conveys the source or origin of the business’s goods or services. Jeremy and Barbara discuss how to select a powerful trademark and the importance of conducting trademark clearance searches to assess the risk before using a new mark.

Review our handout to determine - “How strong is your trademark?”

 

 Trademark Selection and Clearance [7:31m]: Play Now | Play in Popup | Download